Build a marketing conversion funnel, not a website

Build a Marketing Conversion Funnel, not a website

Photo by Content Pixie on Unsplash

A marketing conversion funnel, describes the process you attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services.

People invest a lot of time and money in website development — yet they still struggle to get their conversion rates to a profitable level. So what’s the difference between a marketing conversion funnel and a website. Hopefully, this will help you tackle the real problem that might be preventing your business from taking off.

A marketing funnel allows you to provide value to each customer at the level of service they can afford

In an ideal world, you would immediately be able to offer your dream client your best, most expensive service — but that’s almost impossible. You haven't provided value yet, and that is exactly why you need a funnel.

The funnel moves people through the process once they enter as potential customers. Your job is to convert as many of those people into customers by selling to them at each level of your funnel.

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The question you ask yourselves. Are you looking to convert:

·       Visitors to leads

·       Leads into customers or

·       Customers into repeat customers?

 Understand your ideal target customer

Visitors that come to your website are at different stages in the buying process. Not all visitors will take the same action and many will not take any action. You need to guide them in the appropriate direction.

First you need to attract the right visitor and guide them into the right conversion funnel for their needs. Then you need to entice them so that they are less likely to leave before completing the desired action.

You must provide value to them by:

·       Understanding how you can help them solve a problem

·       Learn about what you have to offer

·       Get to know you so they are more likely to do business with you rather than someone else.

·       Only then will you be able to convert them into the logical next step in the process.

A Marketing Funnel Creates Multiple Purchase Opportunities

Moving your potential customers through your funnel helps build trust by starting as low as free and building up as high as you can imagine. At each of those stages, a portion of the traffic will purchase your service, and the rest will exit the system until you are left with your dream clients who are willing to buy your most valuable offer.

When you start with an inexpensive offer that is valuable, the odds of them purchasing your more expensive offer become higher.

Photo by Christiann Koepke on Unsplash

The key is to attract your visitor by providing them with some value so that they would want more from you. Besides, moving up the ladder means that you maximize the lifetime value of each customer — unlike a traditional website where you may only have one opportunity for a visitor to purchase. Building a Marketing Conversion Funnel is a powerful way to leverage your business.

Yes! You do end up with a small percentage of the initial traffic, but your conversion rate is not zero — unlike a website where visitors often hit a brick wall due to confusion and end up leaving your page altogether.